Handcrafted FAQs
Below are the answers to several of our most commonly asked questions, which we have thoughtfully answered, albeit tongue-in-cheek!
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A. Since we specialize in managing “awkward space,” we’re going to rely on the Gestalt principles to be our guiding light and North Star. However, these superpowers are limited to the design world. We don’t claim to be able to manage “awkward spaces” in any other context, such as middle school mixers, or other uncomfortable situations.
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A. To be honest, that depends on how flatulent the dog is. (We've had one or two interesting experiences). While we are generally a pet-friendly studio, we tend to be a bit better focused when we only have laptops on our laps.
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A. Most likely, yes. Although conversations about budget are most useful in a joint discussion about scope, we can tailor our services to match your budget. As long as your wish list is flexible, it shouldn't be a problem!
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A. Generally speaking, not so much. However, if you're planning to derail one of our presentations, or would like to have a tangential discussion about English grammar, we reserve the right to sic our Director of Long and Short-Windedness on you. He will most likely be armed with the Chicago Manual of Style.
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A. Yes, this symbol has become a universal indicator for "more." Fortunately, mobile and desktop website navigation have undergone a revolutionary transformation, thereby becoming more integrated. This helps users only have to learn one way of navigating a site to access content from device to device.
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A. Unfortunately, not. The resolution of most web images (typically 72 dpi) are not suitable for printed applications. Likewise, it will be difficult for us to extract images from Microsoft Word files, decade-old PowerPoint decks, and CorelDraw v1 files.
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A. Of course! But, does it need to be? Visual hierarchy is a delicate balance.
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A. While design is an iterative process to arrive at a workable solution, we also have to identify what doesn't work about a particular direction in order to be able to refine or change it. Subjective language can be difficult to decode when trying to solve a communication problem.
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A. While we consider ourselves to be masterful at typography, even we have limitations. Although the classics are instantly recognizable, there are literally tens of thousands of typefaces from dozens of type foundries on the market today—almost all of which fall outside the standard Windows Font Pack. And, let's not forget those lovable type designers who create custom typefaces for their newest craft brewery client. Not because they have to, but because they need to!
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A. As original as a mix tape! All of our ideas are 100% authentic. We draw inspiration from countless sources, and everything we provide in the way of intellectual property is hand-crafted and sustainable!









