Company Website
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Project Contact Name
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Who are we working with on this?
First Name
Last Name
Phone Number
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Nothing beats a good ol' fashioned conversation. We promise not to make it awkward.
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Profile
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What does your company do?
Unique Attribute
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Of the above qualities (or others), what is the one thing that makes your company unique or stand out among its competitors?
Audience
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Please describe your target audience.
Main Objectives
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What are the main things this piece needs to do? (select up to 3)
Look and Feel
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There are countless ways a logo can be designed. A good starting point is to establish which of the following best describe its treatment:
Practical Considerations
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What are the most important places the logo will appear? (e.g. the website, a business card, the side of a van, etc.)
Additional Deliverables
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Would you like us to design any of those things?
Objective (other)
Requirements
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Are there any must-haves, or nice-to-haves (e.g. color, existing symbol, etc.)?
Off-limits
Anything to avoid?
Time Frame
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Are you aiming for a particular date to launch?
Ideal Completion Date
MM
DD
YYYY
And, lastly... Example 1.
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Please list examples of brands that relate to yours in the following categories, as well as their websites where possible: A brand in a similar situation to yours (e.g. new company, small company, revitalizing an established brand, etc.):
Example 2.
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A brand that appeals to same target group of customers:
Example 3.
A brand that has an appealing symbol, colors, "look-and-feel" (graphics and/or imagery):
Example 4.
A brand with similar competitors or positioning:
Example 5.
A brand with a similar quality of product/service:
Example 6.
A brand with a nice personality (tone of voice, attitude):
Last Words
Don't worry! Nothing will be etched on a tombstone. Just circling back to make sure we didn't miss anything!
